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How is AI used in digital marketing?
In an organization’s digital marketing initiatives, AI can help:
- Increase retention and loyalty
- Excite and delight customers with relevant, personalized offers and services
- Capture higher ROI through effective targeting
- Reduce handling time
- Improve productivity
- Enhance self-service capabilities
What are the business benefits of AI marketing?
AI marketing is already being used today to boost the performance and ROI of digital marketing campaigns. It can also yield these business benefits:
Make advertising smarter
AI helps elevate account-based marketing solutions by using big data to promote insightful analysis and create smarter online ads. AI can also process your data and look at your results to drive targeted advertising.
Make searches better
AI and big data solutions can analyze consumers’ digital search patterns and help pinpoint key areas on which to focus marketing strategies
By combining big data, machine learning and AI, marketers can refine analytics to understand customers on an individual level, and personalize content accordingly. Hyper-personalization is the latest trend with a focus on the customer’s preferences by combining digital and non-digital channels.
Improve customer service
Chat and other consumer engagement tools have increasingly become the domain of AI bots, and the trend should continue as AI performance grows more sophisticated
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables because we don’t believe in agency dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local focus.
We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.
We are a Full-Service Agency offering end-to-end services & consulting
What is AI Marketing?
Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey.
Contact us and let’s connect!
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Our expertise makes the difference
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“AXPIRA is a global B2B agency firm with local presence “near me”. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Our industry experience & market insights make the difference
Take a flying start with AXPIRA as your agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn new industries so let’s connect!
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