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What Goes into the Integrated Marketing Mix?
An integrated marketing mix is the combination of channels and services that when put together help construct a holistic digital marketing strategy. Any common combination of services in the digital marketing landscape could be considered an integrated marketing mix so long as they are working together. Common combinations like search engine optimization and email marketing can help grow your newsletters, where videography and social media management can help grow your following. Even combinations like PR and Marketing can come together in an integrated agency to yield spectacular results.
Integrated Marketing Strategy
Integrated marketing isn’t just about splashing similar ads across different channels. Success depends on how well you connect with your audience and how well you adapt your message for each marketing platform. It’s about telling a consistent story to elicit emotions from your customers. So, how do you begin building a successful integrated marketing campaign? Plan a call with our experts and we’ll be happy to support you!
Integrated Marketing Communications
Integrated marketing communications is the process of conveying a unified message across a variety of channels to drive higher customer engagement for a company’s products and solutions.
Integrated Marketing Solutions
What does it mean to get B2B marketing right? If you’re nurturing your customers instead of targeting them, you’re on the right track. At AXPIRA, we offer integrated marketing solutions with an aim to design and run customized campaigns across multiple platforms that resonate with your business audience.
AXPIRA – The Integrated Marketing Agency For You
There are many reasons why choosing AXPIRA as your Integrated Marketing Agency is the best investment you can make.
Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local focus.
We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.
We are a full-service agency offering end-to-end services & consulting. Click below to see the detailed services.
What is Integrated Marketing?
Integrated marketing is a holistic approach to marketing that includes all general communication and promotional disciplines including branding, advertising, design, digital and communications. Similar to omnichannel marketing, integrated marketing is an approach to marketing that uses several tactics for reaching consumers. Few, if any, brands use only one method of communication in a campaign anymore.
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international agency, you can find us here
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
“AXPIRA is a global integrated B2B marketing agency with a local approach. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
We have the right software, tools & experience to match your needs.
Analytics Tools & Tracking Solutions
CRM Software & Cloud Computing Solutions
Social Media Management Software Platform
Graphic Vector Design Software
Best-in-Class Marketing Automation Software
SEO, PPC, SMM, Keyword Research, Competitive Research….
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Social Media Management Solution
Oracle Marketing Automation Solution
Website Heatmaps Behavior Analytics
Our industry experience & market insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with AXPIRA as your B2B agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!