Conversational Marketing Agency

It’s all about communication & conversations

Great marketing is all about delivering the right message to the right people at the right time. Automated communication has been a key component of that formula for years now, evolving as technology improves. By combining the in-depth and strategic understanding of your customer’s challenges that comes with the inbound methodology, with the best conversational marketing technology, our team can meet your business goals faster while helping you serve customers better than ever before.

How can AXPIRA help?

On our very first date we’ll discuss your pain points, your goals and what you can expect of implementing conversational to your marketing, sales and service efforts. In this meeting we’ll work together to decide the best platform to use for chats due to your company’s needs. After our first date we’re ready to get rollin’ and start build our relationship further.

We’ll begin by sending out a questionnaire to stakeholders at your company and mapping out your buyer’s journey to fully understand where and how conversational marketing will help you and your customers the most. This includes an analysis of the engagement on your website.

Next, it’s time for a workshop! First off we present our findings from the analysis and a quick recap on conversational marketing fundamentals. Together we’ll create user stories, or short descriptions of a service, as told from the perspective of a person who needs it. We’ll also use role playing to create the right questions and answers and mapping out entire conversations in order to get the language and timing just right. Triggers will naturally prompt each question for smooth, flowing conversations with a chatbot that are hard to distinguish from a live person.

These two first steps will create a baseline for your new conversational strategy. Our team of marketing pros will work with you to create the best strategy for your company to start off your conversational journey the right way and how to handle conversations and set sales enablement between marketing, sales and service.

Finally, we’ll help you to set-up, onboard your team and publish your new bot-colleague in the platform.