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What is Omnichannel Marketing?
Omnichannel marketing refers to creating your brand’s presence across multiple online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call-center) channels while ensuring a positive and seamless experience throughout the customer journey.
Why is Omnichannel Marketing Important?
Omnichannel marketing is essential because it helps you create a positive experience for the customer at every stage of their lifecycle, reduce churn, and drive and build a positive reputation of your brand.
Omnichannel Marketing Strategy
Omnichannel marketing refers to a user engagement approach in which a business gives customers access to its products and services across any device, channel or platform. With ever growing online competition, finding new and innovative ways to serve your prospects and customers is essential. Creating an omnichannel marketing strategy may be challenging and require additional work, but it is vital to achieve sustainable success.
Omnichannel Marketing Research
AXPIRA will help your brand monitor its relationships with customers across every touch point by combining in-store, online, and over-the-phone market research methodologies. Understand your business’s consumers wherever they engage your brands.
Omnichannel Marketing Automation
Omnichannel marketing can be challenging—integrating data from multiple channels and creating a consistent brand experience across platforms is no easy feat. With the help of automation, you can leverage the power of technology to stay on top of things. Automating various aspects of omnichannel marketing will allow you to simplify complex processes you’d otherwise have to manage on your own.
Omnichannel Marketing Platforms
An omnichannel platform is not the same as a multichannel one: it allows the integrated use of multiple communication channels from a single platform. It’s a communication strategy that integrates the actions of different service channels in order to be served quickly and efficiently.
Omnichannel vs Multichannel Marketing
Companies using the multichannel strategy try to maximize the performance of each channel. They structure their organization into “swim lanes” focused on each channel. The channels each have their structure and revenue goals. The Omni-channel approach is the opposite. It puts the customer, not the corporate structure, at the center of its strategy. It acknowledges that customers sometimes use channels simultaneously. For example, a customer might check reviews on a mobile device while in-store. This action helps them decide whether to buy a product.
AXPIRA – Omnichannel Marketing Strategies For Your Industry
There are many reasons why choosing AXPIRA as your partner for Omnichannel Marketing Strategies is the best investment you can make. Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local focus.
We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.
Omnichannel Marketing Strategies - AXPIRA is a Omnichannel specialized Digital Marketing Agency offering Marketing Research Automation
We are a Strategic Digital Marketing agency
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Ready to grow your business together with us? Let’s connect!
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Our expertise makes the difference
We’re an international agency, you can find us here
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New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego
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“AXPIRA is a global integrated B2B marketing agency with a local approach. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Trusted marketing & communications agency for dynamic companies & brands
We are certified digital marketing software experts
Analytics Tools & Tracking Solutions
CRM Software & Cloud Computing Solutions
Social Media Management Software Platform
Graphic Vector Design Software
Sales & Marketing Automation Suite & Dashboarding
Best-in-Class Marketing Automation Software
SEO, PPC, SMM, Keyword Research, Competitive Research….
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Social Media Management Solution
Oracle Marketing Automation Solution
Website Heatmaps Behavior Analytics
Our industry marketing focus & regional insights make us unique
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with AXPIRA as your B2B agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
Brussels – Belgium
New York (NYC) – USA
Vancouver – Canada
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.