Non-Profit Charity Funding Marketing Campaign

Maximizing Donations through PPC: A Case Study for a Non-Profit Charity

Discover how AXPIRA helped one of their clients in this customer success case: Non-Profit Charity Funding Marketing Campaign

Non-Profit Charity Funding Marketing Campaign

As a non-profit charity, generating donations is crucial to support your cause and make a positive impact in the world. While traditional marketing tactics such as direct mail and events can be effective, digital marketing techniques like pay-per-click (PPC) advertising can also drive significant results.

Our team was approached by a non-profit charity looking to increase donations through their online presence. Here’s how we approached the challenge:

Step 1: Identify goals and target audience

The first step in developing a PPC campaign is to identify the goals and objectives you want to achieve. For our client, their goal was to increase online donations and raise awareness for their cause.

We also worked with the client to identify their target audience, including demographics, interests, and pain points. This helped us tailor our PPC ads to effectively reach and engage the right people.

Step 2: Research keywords and create ad groups

To determine the most effective keywords for our PPC campaign, we conducted extensive research on the charity’s target audience and the causes they care about. We then organized these keywords into ad groups based on theme and relevance.

Step 3: Write compelling ad copy

To effectively communicate the charity’s message and inspire action, we wrote compelling ad copy that spoke to the pain points and values of the target audience. We also included a clear call-to-action (CTA) to encourage donations.

Step 4: Set up and launch the PPC campaign

With our keywords and ad copy in place, we set up and launched the PPC campaign on Google Ads. We carefully monitored the campaign’s performance and made adjustments as needed to optimize its effectiveness.

Step 5: Monitor and evaluate results

To track the success of our PPC campaign, we used metrics such as click-through rate (CTR), conversion rate, and cost-per-conversion. We also gathered feedback from the client and donors to identify areas for improvement.

Based on our analysis, the PPC campaign was a success. The charity saw a 50% increase in online donations, and their CTR and conversion rate significantly outperformed industry benchmarks. In addition, the cost-per-conversion was lower than expected, indicating a high return on investment.

Overall, our PPC campaign helped the non-profit charity increase online donations and raise awareness for their cause. By identifying goals, researching keywords, writing compelling ad copy, launching the campaign, and monitoring and evaluating results, we were able to drive success for our client.

We Are Here To Help you

  • We are a 4-in-1 full-service digital agency: Digital Business Strategy, Digital Marketing, Lead-Generation Sales Coaching & Web Design & Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses and enterprise consulting & advisory.
  • We are experienced in both local and global outreach thanks to our international expertise.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local focus.

We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.

We are a Full-Service Digital Marketing Agency

Strategy

Advertising

Marketing

Sales & Coaching

Design

Websites

Data Analysis

Communications

Services

Contact us and let’s connect!

Ready to grow your business together with us? Let’s connect!

Contact & Availability

Email: info@axpira.eu

Monday to Friday: 9:00 AM to 7:00 PM CET
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

Let’s Connect

Our expertise makes the difference

axpira best digital marketing strategy company

We’re an international agency, you can find us here

Europe

Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

agency london belgium france Axpira marketing digital

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego

axpira agency  NYC Chicago San Francisco Florida Diego Dc

Australia

Melbourne
Sidney

axpira Melbourne Sidney Agency

Canada

Vancouver – Toronto

axpira vancouver marketing agency canada

Middle East

Dubai – U.A.E. /India (Mumbai)

dubai india agency marketing digital

Philippines

Metro Manila – Makati – Cavite

axpira manila philippines marketing agency
axpira marketing experts consultants

“AXPIRA is a global integrated B2B marketing agency with a local approach. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Join dynamic companies & brands who trust our expertise

medical-fmcg-marketing-grey
forbes axpira stakeholder management agency
tech-marketing-grey
msd axpira brand agency
automotive-manufacturing-grey-marketing
chemicals-marketing-grey
it-marketing-grey
food-marketing-grey

We are certified digital marketing software experts

HubSpot

Inbound Marketing, Sales, and Service Software

WordPress

Blog Tool, Publishing Platform, and CMS

WooCommerce

Ecommerce Webshop Plugin for WordPress

Google Analytics

Analytics Tools & Tracking Solutions

Salesforce

CRM Software & Cloud Computing Solutions

Shopify

Popular Ecommerce Platform

Hootsuite

Social Media Management Software Platform

Illustrator

Graphic Vector Design Software

Salesrise.io

Sales & Marketing Automation Suite & Dashboarding

Marketo

Best-in-Class Marketing Automation Software

SemRush

SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools

Mautic

Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution

Eloqua

Oracle Marketing Automation Solution

Hotjar

Website Heatmaps Behavior Analytics

Our industry experience & market insights make the difference

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with AXPIRA as your B2B agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

Let’s talk about your company

Healthcare & Medical

Technology & SaaS

Construction

Manufacturing & Industrials

Travel & Tourism

Pharmaceutical & Life Sciences

Food & Beverage

Automotive

Financial & FinTech

Blockchain, Crypto & NFT

Recruitment

Government

Read our latest blogs for expert marketing insights

Visual Portfolio, Posts & Image Gallery for WordPress
FinTech Blockchain Marketing Agency AXPIRA
Digital Advertising AXPIRA Agency PPC
Boutique Advertising Agency axpira social ads
Boutique Creative Agency axpira designs
Ecommerce PPC Agency axpira
AI marketing Google Ads Agency Axpira
Creative Branding Agency Axpira
Account Based Marketing Strategy axpira Agency
FinTech Blockchain Marketing Agency AXPIRA
AI marketing Digital Strategy Agency axpira
AI marketing Growth Marketing Agency axpira
Medical Marketing Agency AXPIRA

discover more resources

axpira stramasa digital growth marketing logo SVG

Contact Us
info@axpira.eu

Headquarters
Brussels – Belgium
New York (NYC) – USA
Vancouver – Canada

Melbourne – Australia
Manila – Philippines

Dubai – U.A.E.

Let’s Connect