Cultural Insights DEI Video Production

Enhancing Cultural Awareness with a Video: A Case Study on Cultural Insights

Discover how AXPIRA helped one of their clients in this customer success case: Cultural Insights DEI Video Production

Cultural Insights & DEI Video Production

As a global company, it’s important to have a deep understanding of the cultures of your customers and employees. But with the vast and diverse range of cultures around the world, it can be challenging to know where to start. That’s where a cultural insights video comes in.

Our team was approached by a global company looking to enhance their cultural awareness and improve communication and collaboration among their diverse workforce. Here’s how we approached the challenge:

Step 1: Identify goals and target audience

The first step in creating a cultural insights video is to identify the goals and objectives you want to achieve. For our client, their goal was to improve communication and collaboration among their diverse workforce by enhancing cultural awareness.

We also worked with the client to identify their target audience, including key demographics and cultural groups within the company. This helped us tailor the video to their needs and ensure that it would be relevant and applicable to their roles.

Step 2: Conduct cultural research

To gain a deep understanding of the cultures represented within the company, we conducted extensive cultural research. This included gathering input from employees, analyzing cultural trends and customs, and consulting with experts in intercultural communication.

Based on this research, we identified common themes and values among the different cultural groups, as well as potential challenges and areas for improvement in communication and collaboration.

Step 3: Develop a video concept and script

With our goals and target audience in mind, we developed a concept for the cultural insights video that would showcase the diverse cultures within the company and provide practical tips for improving communication and collaboration. We also wrote a script that included interviews with employees and experts, as well as cultural insights and best practices.

Step 4: Produce the video

To bring the video concept to life, we worked with a team of videographers and editors to produce the cultural insights video. This included filming interviews with employees and experts, as well as incorporating visual elements and music to enhance the overall message and impact of the video.

Step 5: Distribute the video

To ensure that the cultural insights video reached the widest possible audience within the company, we worked with the client to develop a distribution plan that included sharing the video on the company’s internal communication channels and hosting a viewing event for employees.

Step 6: Monitor and evaluate results

To track the impact of the cultural insights video, we gathered feedback from employees and analyzed metrics such as view count and engagement. We also conducted follow-up surveys to assess the video’s effectiveness in enhancing cultural awareness and improving communication and collaboration.

Based on our analysis, the cultural insights video was a success. Employees reported an increase in cultural awareness and understanding of their colleagues’ cultures, and the video received high view counts and engagement.

We Are Here To Help you

  • We are a 4-in-1 full-service digital agency: Digital Business Strategy, Digital Marketing, Lead-Generation Sales Coaching & Web Design & Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses and enterprise consulting & advisory.
  • We are experienced in both local and global outreach thanks to our international expertise.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local focus.

We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.

Cultural Insights DEI Video Production - AXPIRA Digital Marketing - Case: Digital Marketing Strategy & Corporate Communications Services

We are a Strategic Digital Marketing agency

Marketing Strategy

Online Advertising

Digital Marketing

Sales Coaching

Creative Design

Web Development

Corporate Communications

Data-Driven Consulting

Marketing Services

Contact us and let’s connect!

Ready to grow your business together with us? Let’s connect!

Contact & Availability

Email: info@axpira.eu

Monday to Friday: 9:00 AM to 7:00 PM CET
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

Let’s Connect

Our expertise makes the difference

axpira best digital marketing strategy company

We’re an international agency, you can find us here

Europe

Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

agency london belgium france Axpira marketing digital

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego

axpira agency NYC Chicago San Francisco Florida Diego Dc

Australia

Melbourne
Sidney

Canada

Vancouver – Toronto

axpira vancouver marketing agency canada

Middle East

Dubai – U.A.E. /India (Mumbai)

dubai india agency marketing digital

Philippines

Metro Manila – Makati – Cavite

axpira manila philippines marketing agency
axpira marketing experts consultants

“AXPIRA is a global integrated B2B marketing agency with a local approach. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Trusted marketing & communications agency for dynamic companies & brands

medical-fmcg-marketing-grey
forbes axpira stakeholder management agency
tech-marketing-grey
msd axpira brand agency
automotive-manufacturing-grey-marketing
chemicals-marketing-grey
it-marketing-grey
food-marketing-grey

We are certified digital marketing software experts

HubSpot

Inbound Marketing, Sales, and Service Software

WordPress

Blog Tool, Publishing Platform, and CMS

WooCommerce

Ecommerce Webshop Plugin for WordPress

Google Analytics

Analytics Tools & Tracking Solutions

Salesforce

CRM Software & Cloud Computing Solutions

Shopify

Popular Ecommerce Platform

Hootsuite

Social Media Management Software Platform

Illustrator

Graphic Vector Design Software

Salesrise.io

Sales & Marketing Automation Suite & Dashboarding

Marketo

Best-in-Class Marketing Automation Software

SemRush

SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools

Mautic

Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution

Eloqua

Oracle Marketing Automation Solution

Hotjar

Website Heatmaps Behavior Analytics

Our industry marketing focus regional insights make us unique

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with AXPIRA as your B2B agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

Let’s talk about your company

Technology & SaaS Marketing

Healthcare Marketing

Construction Marketing

Manufacturing & Industrials Marketing

Travel & Tourism Marketing

Automotive Marketing

Pharmaceutical & Life Sciences Marketing

Food & Beverage Marketing

Financial & FinTech Marketing

Blockchain Marketing Crypto & NFT

Recruitment Marketing

Government Marketing

Read our latest blogs for expert marketing insights

discover more resources

axpira stramasa digital growth marketing logo SVG

Contact Us
info@axpira.eu

Offices
New York (NYC) – USA
Vancouver – Canada

Brussels – Belgium
Melbourne – Australia
Manila – Philippines

Dubai – U.A.E.

Let’s Connect