As a global company, it’s important to have a deep understanding of the cultures of your customers and employees. But with the vast and diverse range of cultures around the world, it can be challenging to know where to start. That’s where a cultural insights video comes in.
Our team was approached by a global company looking to enhance their cultural awareness and improve communication and collaboration among their diverse workforce. Here’s how we approached the challenge:
Step 1: Identify goals and target audience
The first step in creating a cultural insights video is to identify the goals and objectives you want to achieve. For our client, their goal was to improve communication and collaboration among their diverse workforce by enhancing cultural awareness.
We also worked with the client to identify their target audience, including key demographics and cultural groups within the company. This helped us tailor the video to their needs and ensure that it would be relevant and applicable to their roles.
Step 2: Conduct cultural research
To gain a deep understanding of the cultures represented within the company, we conducted extensive cultural research. This included gathering input from employees, analyzing cultural trends and customs, and consulting with experts in intercultural communication.
Based on this research, we identified common themes and values among the different cultural groups, as well as potential challenges and areas for improvement in communication and collaboration.
Step 3: Develop a video concept and script
With our goals and target audience in mind, we developed a concept for the cultural insights video that would showcase the diverse cultures within the company and provide practical tips for improving communication and collaboration. We also wrote a script that included interviews with employees and experts, as well as cultural insights and best practices.
Step 4: Produce the video
To bring the video concept to life, we worked with a team of videographers and editors to produce the cultural insights video. This included filming interviews with employees and experts, as well as incorporating visual elements and music to enhance the overall message and impact of the video.
Step 5: Distribute the video
To ensure that the cultural insights video reached the widest possible audience within the company, we worked with the client to develop a distribution plan that included sharing the video on the company’s internal communication channels and hosting a viewing event for employees.
Step 6: Monitor and evaluate results
To track the impact of the cultural insights video, we gathered feedback from employees and analyzed metrics such as view count and engagement. We also conducted follow-up surveys to assess the video’s effectiveness in enhancing cultural awareness and improving communication and collaboration.
Based on our analysis, the cultural insights video was a success. Employees reported an increase in cultural awareness and understanding of their colleagues’ cultures, and the video received high view counts and engagement.
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Cultural Insights DEI Video Production - AXPIRA Digital Marketing - Case: Digital Marketing Strategy & Corporate Communications Services
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