Digital Market Research & Website SEO
Discover how AXPIRA helped one of their clients in this customer success case: Digital Market Research & Website SEO
Introduction:
In today’s digital age, it is essential for businesses to have a strong online presence to reach and engage with their target audience. Digital market research and search engine optimization (SEO) are powerful tools that can help businesses understand their customers and improve their visibility in search engine results.
In this case study, we will look at how digital market research and SEO were used to improve the online presence and sales of a small retail store.
Background:
Our client is a small brick and mortar store that sells unique home decor items. While they had a website, they were struggling to attract online traffic and drive sales. They approached us with the goal of increasing their online visibility and sales.
Research and Analysis:
- Digital Market Research
We began the project by conducting market research to understand the target audience and the competition. This included analyzing the client’s website traffic and performing keyword research to identify relevant terms and phrases that potential customers might use when searching for products online.
- SEO Audit
We also conducted an SEO audit of the client’s website to identify any issues or opportunities for improvement. This included analyzing the website’s on-page elements (such as title tags and meta descriptions), backlink profile, and technical SEO factors (such as website speed and mobile-friendliness).
Implementation and Results:
Based on our research and analysis, we developed an SEO strategy that focused on optimizing the website’s on-page elements, building high-quality backlinks, and improving the technical SEO factors.
We also created and implemented a content marketing plan that included creating blog posts and social media posts that were optimized for the target keywords and audience.
The results of our efforts were significant. Within six months of implementing the SEO and content marketing strategies, the client’s website traffic had increased by 50%, and online sales had increased by 30%.
Conclusion:
This case study illustrates the importance of digital market research and SEO for businesses looking to improve their online presence and drive sales. By understanding the target audience and competition and implementing an effective SEO and content marketing strategy, we were able to significantly increase the client’s website traffic and online sales. These efforts helped the client to reach a wider audience and establish their brand as a leader in their industry.
We Are Here To Help you
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local focus.
We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.
Digital Market Research & Website SEO - AXPIRA Digital Marketing - Case: Digital Marketing Strategy & Corporate Communications Services
We are a Strategic Digital Marketing agency
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Email: info@axpira.eu
Monday to Friday: 9:00 AM to 7:00 PM CET
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Let’s Connect
Our expertise makes the difference
We’re an international agency, you can find us here
Europe
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
United States
New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego
Australia
Melbourne
Sidney
Canada
Vancouver – Toronto
Middle East
Dubai – U.A.E. /India (Mumbai)
Philippines
Metro Manila – Makati – Cavite
“AXPIRA is a global integrated B2B marketing agency with a local approach. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Trusted marketing & communications agency for dynamic companies & brands
We are certified digital marketing software experts
Inbound Marketing, Sales, and Service Software
Blog Tool, Publishing Platform, and CMS
Ecommerce Webshop Plugin for WordPress
Google Analytics
Analytics Tools & Tracking Solutions
Salesforce
CRM Software & Cloud Computing Solutions
Popular Ecommerce Platform
Hootsuite
Social Media Management Software Platform
Illustrator
Graphic Vector Design Software
Salesrise.io
Sales & Marketing Automation Suite & Dashboarding
Marketo
Best-in-Class Marketing Automation Software
SemRush
SEO, PPC, SMM, Keyword Research, Competitive Research….
SharePoint 365
Team Collaboration & Documentation Software Tools
Mautic
Open Source Marketing Automation Application
Sprout Social
Social Media Management Solution
Eloqua
Oracle Marketing Automation Solution
Hotjar
Website Heatmaps Behavior Analytics
Our industry marketing focus & regional insights make us unique
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with AXPIRA as your B2B agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
Offices
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.
Let’s Connect
