Google Dashboard Suite for Marketing Performance

“Maximizing Marketing Performance through the Google Dashboard Suite”

Discover how AXPIRA helped one of their clients in this customer success case: Google Dashboard Suite for Marketing Performance

Google Dashboard Suite for Marketing Performance

Marketing Metrics Dashboard with Google Looker Studio


In today’s digital age, it is more important than ever for businesses to be able to track and analyze their marketing performance. One effective way to do this is by using the Google Dashboard Suite. In this case study, we will examine how a fictional company called ABC Inc. used the Google Dashboard Suite to maximize its marketing performance.


ABC Inc. is a medium-sized e-commerce company that sells a range of products online. The company has a strong online presence, with a well-designed website and a large social media following. However, ABC Inc. was facing a number of challenges when it came to tracking and analyzing its marketing performance. The company was struggling to gain insights into its customers and understand the effectiveness of its marketing campaigns.

The Solution:

To address these challenges, ABC Inc. decided to turn to the Google Dashboard Suite. The company worked with a team of data analysts to set up the various tools and dashboards within the suite, including Google Analytics, Google Ads, and Google Search Console.

One of the first areas where ABC Inc. saw success was in its website traffic analysis. By using Google Analytics, the company was able to track and analyze its website traffic and gain insights into the behavior of its visitors. This included information on the demographics of its visitors, their geographic location, and the pages on the website that they visited.

In addition to website traffic analysis, ABC Inc. also used the Google Dashboard Suite to track and optimize its advertising efforts. By using Google Ads, the company was able to see which ads were performing well and adjust its ad spend accordingly. This helped to ensure that the company was getting the most bang for its buck when it came to advertising.

Finally, ABC Inc. used the Google Search Console to track and analyze its search engine performance. This included information on the keywords that were driving traffic to the website and the pages that were ranking well in search results.

The Results:

The results of ABC Inc.’s use of the Google Dashboard Suite were impressive. By tracking and analyzing its marketing performance, the company was able to gain valuable insights and make data-driven decisions that helped to maximize its marketing efforts. This led to a number of tangible benefits, including:

  • Increased website traffic: By analyzing its website traffic and identifying areas for improvement, ABC Inc. was able to increase its overall website traffic by 30% in the first year of using the Google Dashboard Suite.
  • Improved ad performance: The company also saw an improvement in the performance of its ads. By using Google Ads to track and optimize its ad spend, ABC Inc. was able to increase the return on investment for its advertising efforts.
  • Enhanced search engine performance: Finally, the use of the Google Search Console helped ABC Inc. to improve its search engine performance. By identifying the keywords that were driving traffic to the website, the company was able to optimize its content and improve its ranking in search results.


In summary, ABC Inc. was able to maximize its marketing performance by using the Google Dashboard Suite. By tracking and analyzing its website traffic, ad performance, and search engine performance, the company was able to gain valuable insights and make data-driven decisions that helped to increase its website traffic, improve its ad performance, and enhance its search engine performance. These results demonstrate the power of the Google Dashboard Suite in tracking and analyzing marketing performance and the importance of leveraging these tools to maximize marketing efforts.

We Are Here To Help you

  • We are a 4-in-1 full-service digital agency: Digital Business Strategy, Digital Marketing, Lead-Generation Sales Coaching & Web Design & Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses and enterprise consulting & advisory.
  • We are experienced in both local and global outreach thanks to our international expertise.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local focus.

We have more than 16 years of global marketing, sales & communications experience working with small to large enterprise clients.

Google Dashboard Suite for Marketing Performance - AXPIRA Digital Marketing - Case: Digital Marketing Strategy & Corporate Services

We are a Strategic Digital Marketing agency

Marketing Strategy

Online Advertising

Digital Marketing

Sales Coaching

Creative Design

Web Development

Corporate Communications

Data-Driven Consulting

Marketing Services

Contact us and let’s connect!

Ready to grow your business together with us? Let’s connect!

Contact & Availability


Monday to Friday: 9:00 AM to 7:00 PM CET
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

Let’s Connect

Our expertise makes the difference

axpira best digital marketing strategy company

We’re an international agency, you can find us here


Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

agency london belgium france Axpira marketing digital

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego

axpira agency NYC Chicago San Francisco Florida Diego Dc




Vancouver – Toronto

axpira vancouver marketing agency canada

Middle East

Dubai – U.A.E. /India (Mumbai)

dubai india agency marketing digital


Metro Manila – Makati – Cavite

axpira manila philippines marketing agency
axpira marketing experts consultants

“AXPIRA is a global integrated B2B marketing agency with a local approach. While we are an award-winning full-service marketing agency, we always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups, small businesses & industry leading businesses.”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Trusted marketing & communications agency for dynamic companies & brands

forbes axpira stakeholder management agency
msd axpira brand agency

We are certified digital marketing software experts


Inbound Marketing, Sales, and Service Software


Blog Tool, Publishing Platform, and CMS


Ecommerce Webshop Plugin for WordPress

Google Analytics

Analytics Tools & Tracking Solutions


CRM Software & Cloud Computing Solutions


Popular Ecommerce Platform


Social Media Management Software Platform


Graphic Vector Design Software

Sales & Marketing Automation Suite & Dashboarding


Best-in-Class Marketing Automation Software


SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools


Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution


Oracle Marketing Automation Solution


Website Heatmaps Behavior Analytics

Our industry marketing focus regional insights make us unique

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with AXPIRA as your B2B agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

Let’s talk about your company

Technology & SaaS Marketing

Healthcare Marketing

Construction Marketing

Manufacturing & Industrials Marketing

Travel & Tourism Marketing

Automotive Marketing

Pharmaceutical & Life Sciences Marketing

Food & Beverage Marketing

Financial & FinTech Marketing

Blockchain Marketing Crypto & NFT

Recruitment Marketing

Government Marketing

Read our latest blogs for expert marketing insights

discover more resources

axpira stramasa digital growth marketing logo SVG

Contact Us

New York (NYC) – USA
Vancouver – Canada

Brussels – Belgium
Melbourne – Australia
Manila – Philippines

Dubai – U.A.E.

Let’s Connect